SSAE and Segmentation: Difference between pages
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imported>Doug Williamson (Create page. Sources: Smart Cash conference report Spring 2017, p14 & AICPA webpage https://www.aicpa.org/Research/Standards/AuditAttest/Pages/SSAE.aspx) |
imported>Doug Williamson (Create page. Sources: linked pages.) |
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'' | 1. ''Marketing and market analysis.'' | ||
Market segmentation is an approach that seeks to: | |||
*Understand customers better, and in particular understand the differences between groups of customers, and | |||
*Differentiate and tailor product and service offerings accordingly. | |||
==See also== | Among other benefits, this may help to: | ||
*[[ | *Increase brand awareness and brand loyalty, and | ||
*[[ | *Enable charging higher prices for higher quality differentiated offerings. | ||
*[[ | |||
*[[ | |||
2. ''Other segmentation.'' | |||
Any other division of a whole, into parts that are useful to consider separately. | |||
For example, the segmentation of total cash holdings into operating cash, reserve cash and strategic cash. | |||
:<span style="color:#4B0082">'''''Cash segmentation policy'''''</span> | |||
:"Given the prevailing market environment, liquidity will come at a premium. | |||
:It is therefore important that cash investors conduct a thorough evaluation of their cash needs and determine their risk profile. | |||
:Effective forecasting of liquidity needs and assessment of risk tolerance creates the opportunity to achieve higher levels of risk adjusted returns within a cash portfolio." | |||
:''Cash investing in a new world - Treasurer's Wiki'' | |||
== See also == | |||
* [[24/7]] | |||
* [[Alternative Investment Market]] (AIM) | |||
* [[Black market]] | |||
* [[Capital market]] | |||
* [[Cash investing in a new world]] | |||
* [[Cash market]] | |||
* [[Commodity]] | |||
* [[Debt capital market]] (DCM) | |||
* [[Deep market]] | |||
* [[Demand]] | |||
* [[Differentiation]] | |||
* [[Efficient market]] | |||
* [[Efficient market hypothesis]] (EMH) | |||
* [[Emerging market]] | |||
* [[Equity market]] | |||
* [[Ethics]] | |||
* [[Financial markets]] | |||
* [[Forward market]] | |||
* [[Free market]] | |||
* [[Grey market]] | |||
* [[Liquid market]] | |||
* [[London Stock Exchange]] | |||
* [[Market ]] | |||
* [[Market environment matrix]] (MEM) | |||
* [[Market maker]] | |||
* [[Market mechanism]] | |||
* [[Market price]] | |||
* [[Market risk]] | |||
* [[Market taker]] | |||
* [[Market value]] | |||
* [[MiFID]] | |||
* [[Money market]] | |||
* [[Operating cash]] | |||
* [[Off-market]] | |||
* [[Primary market]] | |||
* [[Product Market Matrix]] (PMM) | |||
* [[Regulated market]] | |||
* [[Regulation]] | |||
* [[Reserve cash]] | |||
* [[Retail]] | |||
* [[Secondary market]] | |||
* [[Single Market]] | |||
* [[Spot market]] | |||
* [[Strategic cash]] | |||
* [[Supply]] | |||
* [[Wholesale]] | |||
[[Category:The_business_context]] | |||
[[Category:Identify_and_assess_risks]] | |||
[[Category:Manage_risks]] | |||
[[Category:Risk_frameworks]] | |||
[[Category:Cash_management]] | |||
[[Category:Financial_products_and_markets]] | |||
[[Category:Liquidity_management]] |
Revision as of 11:03, 3 June 2021
1. Marketing and market analysis.
Market segmentation is an approach that seeks to:
- Understand customers better, and in particular understand the differences between groups of customers, and
- Differentiate and tailor product and service offerings accordingly.
Among other benefits, this may help to:
- Increase brand awareness and brand loyalty, and
- Enable charging higher prices for higher quality differentiated offerings.
2. Other segmentation.
Any other division of a whole, into parts that are useful to consider separately.
For example, the segmentation of total cash holdings into operating cash, reserve cash and strategic cash.
- Cash segmentation policy
- "Given the prevailing market environment, liquidity will come at a premium.
- It is therefore important that cash investors conduct a thorough evaluation of their cash needs and determine their risk profile.
- Effective forecasting of liquidity needs and assessment of risk tolerance creates the opportunity to achieve higher levels of risk adjusted returns within a cash portfolio."
- Cash investing in a new world - Treasurer's Wiki
See also
- 24/7
- Alternative Investment Market (AIM)
- Black market
- Capital market
- Cash investing in a new world
- Cash market
- Commodity
- Debt capital market (DCM)
- Deep market
- Demand
- Differentiation
- Efficient market
- Efficient market hypothesis (EMH)
- Emerging market
- Equity market
- Ethics
- Financial markets
- Forward market
- Free market
- Grey market
- Liquid market
- London Stock Exchange
- Market
- Market environment matrix (MEM)
- Market maker
- Market mechanism
- Market price
- Market risk
- Market taker
- Market value
- MiFID
- Money market
- Operating cash
- Off-market
- Primary market
- Product Market Matrix (PMM)
- Regulated market
- Regulation
- Reserve cash
- Retail
- Secondary market
- Single Market
- Spot market
- Strategic cash
- Supply
- Wholesale