SSAE and Segmentation: Difference between pages

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imported>Doug Williamson
(Create page. Sources: Smart Cash conference report Spring 2017, p14 & AICPA webpage https://www.aicpa.org/Research/Standards/AuditAttest/Pages/SSAE.aspx)
 
imported>Doug Williamson
(Create page. Sources: linked pages.)
 
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''Auditing - US''
1. ''Marketing and market analysis.''


Statements on Standards for Attestation Engagements, issued by the AICPA in relation to auditing and assurance work, including systems and controls.
Market segmentation is an approach that seeks to:
*Understand customers better, and in particular understand the differences between groups of customers, and
*Differentiate and tailor product and service offerings accordingly.




==See also==
Among other benefits, this may help to:
*[[AICPA]]
*Increase brand awareness and brand loyalty, and
*[[Assurance]]
*Enable charging higher prices for higher quality differentiated offerings.
*[[Auditing standards]]
 
*[[Controls]]
 
2. ''Other segmentation.''
 
Any other division of a whole, into parts that are useful to consider separately.
 
For example, the segmentation of total cash holdings into operating cash, reserve cash and strategic cash.
 
 
:<span style="color:#4B0082">'''''Cash segmentation policy'''''</span>
 
:"Given the prevailing market environment, liquidity will come at a premium.
 
:It is therefore important that cash investors conduct a thorough evaluation of their cash needs and determine their risk profile.
 
:Effective forecasting of liquidity needs and assessment of risk tolerance creates the opportunity to achieve higher levels of risk adjusted returns within a cash portfolio."
 
:''Cash investing in a new world - Treasurer's Wiki''
 
 
== See also ==
* [[24/7]]
* [[Alternative Investment Market]] (AIM)
* [[Black market]]
* [[Capital market]]
* [[Cash investing in a new world]]
* [[Cash market]]
* [[Commodity]]
* [[Debt capital market]] (DCM)
* [[Deep market]]
* [[Demand]]
* [[Differentiation]]
* [[Efficient market]]
* [[Efficient market hypothesis]] (EMH)
* [[Emerging market]]
* [[Equity market]]
* [[Ethics]]
* [[Financial markets]]
* [[Forward market]]
* [[Free market]]
* [[Grey market]]
* [[Liquid market]]
* [[London Stock Exchange]]
* [[Market ]]
* [[Market environment matrix]] (MEM)
* [[Market maker]]
* [[Market mechanism]]
* [[Market price]]
* [[Market risk]]
* [[Market taker]]
* [[Market value]]
* [[MiFID]]
* [[Money market]]
* [[Operating cash]]
* [[Off-market]]
* [[Primary market]]
* [[Product Market Matrix]] (PMM)
* [[Regulated market]]
* [[Regulation]]
* [[Reserve cash]]
* [[Retail]]
* [[Secondary market]]
* [[Single Market]]
* [[Spot market]]
* [[Strategic cash]]
* [[Supply]]
* [[Wholesale]]
 
[[Category:The_business_context]]
[[Category:Identify_and_assess_risks]]
[[Category:Manage_risks]]
[[Category:Risk_frameworks]]
[[Category:Cash_management]]
[[Category:Financial_products_and_markets]]
[[Category:Liquidity_management]]

Revision as of 11:03, 3 June 2021

1. Marketing and market analysis.

Market segmentation is an approach that seeks to:

  • Understand customers better, and in particular understand the differences between groups of customers, and
  • Differentiate and tailor product and service offerings accordingly.


Among other benefits, this may help to:

  • Increase brand awareness and brand loyalty, and
  • Enable charging higher prices for higher quality differentiated offerings.


2. Other segmentation.

Any other division of a whole, into parts that are useful to consider separately.

For example, the segmentation of total cash holdings into operating cash, reserve cash and strategic cash.


Cash segmentation policy
"Given the prevailing market environment, liquidity will come at a premium.
It is therefore important that cash investors conduct a thorough evaluation of their cash needs and determine their risk profile.
Effective forecasting of liquidity needs and assessment of risk tolerance creates the opportunity to achieve higher levels of risk adjusted returns within a cash portfolio."
Cash investing in a new world - Treasurer's Wiki


See also