Fixed assets and Hyper-personalisation: Difference between pages

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Assets which are held by an entity to be used in its operations.
''Information technology - financial services - embedded finance.''


They are held for longer periods than current assets, being used by the entity for a number of years.
Hyper-personalisation is the use of technology including data analytics, artificial intelligence and automation to create highly customised service offerings to new and existing customers.




Tangible fixed assets are often reported as 'property, plant and equipment' (PPE).
:<span style="color:#4B0082">'''''Businesses will provide vastly superior customer experiences'''''</span>


Collectively, tangible and intangible long-term assets are known as 'non-current assets'.
:"The reason embedded finance is going to be so successful – it is predicted to be worth $3.5 trillion by 2030 – is because of the personalisation options available.


Businesses can behave like hyper-specific challenger banks and target communities that share a passion, interest or career, but they can go further than that.


Relevant accounting standards include IAS 16, IAS 38 and Section 17 and Section 27 of FRS 102.
They can target individual members of their own customer-communities.
 
 
Think how Google monetises search and social media monetises relationships.
 
Businesses will soon be doing the same thing, but with spending data.
 
For example, if you purchase a flight or a hotel, chances are you’ll also be in the market for travel insurance, holiday money, budgeting tools and everything else involved in a trip abroad.
 
 
Businesses can offer these options right at the point of need, triggered by specific purchases, emerging spending patterns or even
geolocation.
 
This hyper-personalisation offers a vastly superior level of customer experience and I’m certain it will soon become the standard."
 
:''The Treasurer - 2022 Issue 3 - p33 - Philipp Buschmann, co-founder & CEO, AAZZUR.''




== See also ==
== See also ==
* [[Assets]]
*[[Artificial intelligence]] (AI)
* [[Depreciation]]
*[[Automation]]
* [[Capital expenditure]]
*[[Bank]]
* [[Capital goods]]
*[[Banking as a service]]
* [[Capitalisation]]
*[[Budget]]
* [[Capitalise]]
*[[Buy Now Pay Later]] (BNPL)
* [[Current assets]]
*[[Cambridge Centre for Alternative Finance]]
* [[Depreciation]]
*[[CEO]]
* [[FRS 102]]
*[[Challenger bank]]
* [[IAS 16]]
*[[Data analytics]]
* [[IAS 38]]
*[[Disruptor]]
* [[Impairment]]
*[[Embedded finance]]
* [[Intangible assets]]
*[[Financial services]]
* [[Net book value]]
*[[Fintech]]
* [[Non-current]]
*[[Friction]]
* [[Operational asset]]
*[[Information technology]]
* [[Property, plant and equipment]]
*[[Insurance]]
* [[Revaluation]]
*[[Interoperability]]
* [[Tangible asset]]
*[[Open banking]]
* [[Useful economic life]]
*[[Open banking APIs]]
*[[Standard]]
*[[Tailor]]


[[Category:Accounting,_tax_and_regulation]]
[[Category:The_business_context]]
[[Category:Identify_and_assess_risks]]
[[Category:Manage_risks]]
[[Category:Risk_frameworks]]
[[Category:Risk_reporting]]
[[Category:Cash_management]]
[[Category:Financial_products_and_markets]]
[[Category:Liquidity_management]]
[[Category:Technology]]

Revision as of 16:07, 26 September 2022

Information technology - financial services - embedded finance.

Hyper-personalisation is the use of technology including data analytics, artificial intelligence and automation to create highly customised service offerings to new and existing customers.


Businesses will provide vastly superior customer experiences
"The reason embedded finance is going to be so successful – it is predicted to be worth $3.5 trillion by 2030 – is because of the personalisation options available.

Businesses can behave like hyper-specific challenger banks and target communities that share a passion, interest or career, but they can go further than that.

They can target individual members of their own customer-communities.


Think how Google monetises search and social media monetises relationships.

Businesses will soon be doing the same thing, but with spending data.

For example, if you purchase a flight or a hotel, chances are you’ll also be in the market for travel insurance, holiday money, budgeting tools and everything else involved in a trip abroad.


Businesses can offer these options right at the point of need, triggered by specific purchases, emerging spending patterns or even geolocation.

This hyper-personalisation offers a vastly superior level of customer experience and I’m certain it will soon become the standard."

The Treasurer - 2022 Issue 3 - p33 - Philipp Buschmann, co-founder & CEO, AAZZUR.


See also