Fixed assets and Hyper-personalisation: Difference between pages
imported>Doug Williamson (Add link.) |
imported>Doug Williamson (Create page - source - The Treasurer - 2022 Issue 3 - p33.) |
||
Line 1: | Line 1: | ||
''Information technology - financial services - embedded finance.'' | |||
Hyper-personalisation is the use of technology including data analytics, artificial intelligence and automation to create highly customised service offerings to new and existing customers. | |||
:<span style="color:#4B0082">'''''Businesses will provide vastly superior customer experiences'''''</span> | |||
:"The reason embedded finance is going to be so successful – it is predicted to be worth $3.5 trillion by 2030 – is because of the personalisation options available. | |||
Businesses can behave like hyper-specific challenger banks and target communities that share a passion, interest or career, but they can go further than that. | |||
They can target individual members of their own customer-communities. | |||
Think how Google monetises search and social media monetises relationships. | |||
Businesses will soon be doing the same thing, but with spending data. | |||
For example, if you purchase a flight or a hotel, chances are you’ll also be in the market for travel insurance, holiday money, budgeting tools and everything else involved in a trip abroad. | |||
Businesses can offer these options right at the point of need, triggered by specific purchases, emerging spending patterns or even | |||
geolocation. | |||
This hyper-personalisation offers a vastly superior level of customer experience and I’m certain it will soon become the standard." | |||
:''The Treasurer - 2022 Issue 3 - p33 - Philipp Buschmann, co-founder & CEO, AAZZUR.'' | |||
== See also == | == See also == | ||
* [[ | *[[Artificial intelligence]] (AI) | ||
* [[ | *[[Automation]] | ||
* [[ | *[[Bank]] | ||
* [[ | *[[Banking as a service]] | ||
* [[ | *[[Budget]] | ||
* [[ | *[[Buy Now Pay Later]] (BNPL) | ||
* [[ | *[[Cambridge Centre for Alternative Finance]] | ||
* [[ | *[[CEO]] | ||
* [[ | *[[Challenger bank]] | ||
* [[ | *[[Data analytics]] | ||
* [[ | *[[Disruptor]] | ||
* [[ | *[[Embedded finance]] | ||
* [[ | *[[Financial services]] | ||
* [[ | *[[Fintech]] | ||
* [[ | *[[Friction]] | ||
* [[ | *[[Information technology]] | ||
* [[ | *[[Insurance]] | ||
* [[ | *[[Interoperability]] | ||
* [[ | *[[Open banking]] | ||
* [[ | *[[Open banking APIs]] | ||
*[[Standard]] | |||
*[[Tailor]] | |||
[[Category: | [[Category:The_business_context]] | ||
[[Category:Identify_and_assess_risks]] | |||
[[Category:Manage_risks]] | |||
[[Category:Risk_frameworks]] | |||
[[Category:Risk_reporting]] | |||
[[Category:Cash_management]] | |||
[[Category:Financial_products_and_markets]] | |||
[[Category:Liquidity_management]] | |||
[[Category:Technology]] |
Revision as of 16:07, 26 September 2022
Information technology - financial services - embedded finance.
Hyper-personalisation is the use of technology including data analytics, artificial intelligence and automation to create highly customised service offerings to new and existing customers.
- Businesses will provide vastly superior customer experiences
- "The reason embedded finance is going to be so successful – it is predicted to be worth $3.5 trillion by 2030 – is because of the personalisation options available.
Businesses can behave like hyper-specific challenger banks and target communities that share a passion, interest or career, but they can go further than that.
They can target individual members of their own customer-communities.
Think how Google monetises search and social media monetises relationships.
Businesses will soon be doing the same thing, but with spending data.
For example, if you purchase a flight or a hotel, chances are you’ll also be in the market for travel insurance, holiday money, budgeting tools and everything else involved in a trip abroad.
Businesses can offer these options right at the point of need, triggered by specific purchases, emerging spending patterns or even
geolocation.
This hyper-personalisation offers a vastly superior level of customer experience and I’m certain it will soon become the standard."
- The Treasurer - 2022 Issue 3 - p33 - Philipp Buschmann, co-founder & CEO, AAZZUR.
See also
- Artificial intelligence (AI)
- Automation
- Bank
- Banking as a service
- Budget
- Buy Now Pay Later (BNPL)
- Cambridge Centre for Alternative Finance
- CEO
- Challenger bank
- Data analytics
- Disruptor
- Embedded finance
- Financial services
- Fintech
- Friction
- Information technology
- Insurance
- Interoperability
- Open banking
- Open banking APIs
- Standard
- Tailor