imported>Doug Williamson |
imported>Doug Williamson |
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| ''Information technology - financial services - embedded finance.'' | | ISO currency code for the 'new' Mexican Peso, since 1993. |
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| Hyper-personalisation is the use of technology including data analytics, artificial intelligence and automation to create highly customised service offerings to new and existing customers.
| | The 'old' Mexican Peso had the currency code 'MXP'. |
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| :<span style="color:#4B0082">'''''Businesses will provide vastly superior customer experiences'''''</span>
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| :"The reason embedded finance is going to be so successful – it is predicted to be worth $3.5 trillion by 2030 – is because of the personalisation options available.
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| Businesses can behave like hyper-specific challenger banks and target communities that share a passion, interest or career, but they can go further than that.
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| They can target individual members of their own customer-communities.
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| Think how Google monetises search and social media monetises relationships.
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| Businesses will soon be doing the same thing, but with spending data.
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| For example, if you purchase a flight or a hotel, chances are you’ll also be in the market for travel insurance, holiday money, budgeting tools and everything else involved in a trip abroad.
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| Businesses can offer these options right at the point of need, triggered by specific purchases, emerging spending patterns or even
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| geolocation.
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| This hyper-personalisation offers a vastly superior level of customer experience and I’m certain it will soon become the standard."
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| :''The Treasurer - 2022 Issue 3 - p33 - Philipp Buschmann, co-founder & CEO, AAZZUR.''
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| == See also == | | == See also == |
| *[[Artificial intelligence]] (AI) | | * [[COP]] |
| *[[Automation]] | | * [[Indirect quote]] |
| *[[Bank]] | | * [[ISO currency codes]] |
| *[[Banking as a service]] | | * [[Mexico]] |
| *[[Budget]] | | * [[USD]] |
| *[[Buy Now Pay Later]] (BNPL)
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| *[[Cambridge Centre for Alternative Finance]]
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| *[[CEO]]
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| *[[Challenger bank]]
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| *[[Data analytics]]
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| *[[Disruptor]]
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| *[[Embedded finance]]
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| *[[Financial services]]
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| *[[Fintech]]
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| *[[Friction]]
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| *[[Information technology]]
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| *[[Insurance]]
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| *[[Interoperability]]
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| *[[Open banking]]
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| *[[Open banking APIs]]
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| *[[Standard]]
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| *[[Tailor]]
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| [[Category:The_business_context]]
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| [[Category:Identify_and_assess_risks]]
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| [[Category:Manage_risks]]
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| [[Category:Risk_frameworks]]
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| [[Category:Risk_reporting]]
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| [[Category:Cash_management]]
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| [[Category:Financial_products_and_markets]]
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| [[Category:Liquidity_management]]
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| [[Category:Technology]]
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