Carbon Trust and Pain point: Difference between pages

From ACT Wiki
(Difference between pages)
Jump to navigationJump to search
imported>Doug Williamson
(Create page. Sources: ACT podcast & Carbon Trust webpage)
 
imported>Doug Williamson
(Layout.)
 
Line 1: Line 1:
''Environmental Social and Governance-based (ESG) investment.''
1.  ''Marketing - sales.''


The Carbon Trust is established to be an independent, expert partner of leading organisations around the world, helping them contribute to and benefit from a more sustainable future through carbon reduction, resource efficiency strategies and commercialising low carbon technologies.
In sales and marketing, pain points are specific and significant problems suffered by a customer, or prospective customer.


Especially any problem that might motivate a customer to buy goods or services to solve their problem.


== See also ==
 
* [[Carbon footprint]]
2.  ''Organisations.''
* [[Corporate engagement and shareholder action]]
 
* [[Corporate governance]]
More broadly, any problem that is significant enough to have the potential to motivate action.
* [[Corporate social responsibility ]]
 
* [[ESG bond]]
 
* [[ESG integration]]
:<span style="color:#4B0082">'''''Technology dedicated to pain points'''''</span>
* [[ESG ratings]]
 
* [[I&E]]
:"... there are high levels of expectation among [survey] respondents that coming investment in emerging technologies will be dedicated to an array of treasury pain points..."
* [[Impact investing]]
 
* [[Negative screening]]
:''The Treasurer magazine, Issue 4, November 2021, p11 - Citi Treasury Survey - the Treasurer's Wiki - Emerging technologies.''
* [[Norms-based screening]]
* [[Positive screening]]
* [[SRI]]
* [[Sustainability]]
* [[Sustainability themed investing]]




== Other links ==
== See also ==
[https://www.treasurers.org/thetreasurer/a-practical-insight-into-green-bonds-and-ESG-investing/ A practical insight into green bonds and ESG investing, The Treasurer web exclusive, June 2019]
* [[Digital technology]]
* [[Digitalisation]]
* [[Emerging technologies]]
* [[Fintech]]


[[Category:Accounting,_tax_and_regulation]]
[[Category:The_business_context]]
[[Category:The_business_context]]
[[Category:Compliance_and_audit]]
[[Category:Identify_and_assess_risks]]
[[Category:Ethics]]
[[Category:Manage_risks]]
[[Category:Financial_products_and_markets]]
[[Category:Risk_frameworks]]
[[Category:Risk_reporting]]
[[Category:Technology]]

Revision as of 16:22, 30 November 2021

1. Marketing - sales.

In sales and marketing, pain points are specific and significant problems suffered by a customer, or prospective customer.

Especially any problem that might motivate a customer to buy goods or services to solve their problem.


2. Organisations.

More broadly, any problem that is significant enough to have the potential to motivate action.


Technology dedicated to pain points
"... there are high levels of expectation among [survey] respondents that coming investment in emerging technologies will be dedicated to an array of treasury pain points..."
The Treasurer magazine, Issue 4, November 2021, p11 - Citi Treasury Survey - the Treasurer's Wiki - Emerging technologies.


See also