Geopolitical risk and Pain point: Difference between pages
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'' | 1. ''Marketing - sales.'' | ||
In sales and marketing, pain points are specific and significant problems suffered by a customer, or prospective customer. | |||
Especially any problem that might motivate a customer to buy goods or services to solve their problem. | |||
2. ''Organisations.'' | |||
More broadly, any problem that is significant enough to have the potential to motivate action. | |||
:<span style="color:#4B0082">'''''Technology dedicated to pain points'''''</span> | |||
:"... there are high levels of expectation among [survey] respondents that coming investment in emerging technologies will be dedicated to an array of treasury pain points..." | |||
:''The Treasurer magazine, Issue 4, November 2021, p11 - Citi Treasury Survey.'' | |||
== See also == | == See also == | ||
* [[ | * [[Digital technology]] | ||
* [[ | * [[Digitalisation]] | ||
* [[ | * [[Emerging technologies]] | ||
* [[Fintech]] | |||
[[Category:The_business_context]] | |||
[[Category:Identify_and_assess_risks]] | |||
[[Category:Manage_risks]] | |||
[[Category:Risk_frameworks]] | |||
[[Category:Risk_reporting]] | |||
[[Category:Technology]] | |||
Revision as of 16:20, 30 November 2021
1. Marketing - sales.
In sales and marketing, pain points are specific and significant problems suffered by a customer, or prospective customer.
Especially any problem that might motivate a customer to buy goods or services to solve their problem.
2. Organisations.
More broadly, any problem that is significant enough to have the potential to motivate action.
- Technology dedicated to pain points
- "... there are high levels of expectation among [survey] respondents that coming investment in emerging technologies will be dedicated to an array of treasury pain points..."
- The Treasurer magazine, Issue 4, November 2021, p11 - Citi Treasury Survey.
