Unique Selling Proposition.
A feature or characteristic of a product or service that distinguishes it from others of a similar nature and makes it more valuable for customers.
Unique Selling Point, meaning the same thing.
Interim treasurers - don't forget your own business
- "[Interim treasurers] need to build their professional profile and reputation, promote themselves within their market, differentiate themselves from the competition by promoting their USP and ensure that potential clients can reach them."
- The Treasurer magazine, September/October 2017, p34 - Ben Poole.