Productisation: Difference between revisions
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imported>Doug Williamson (Create page. Source: Product service innovation http://productserviceinnovation.com/home/2010/09/10/what-is-servitisation/) |
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Revision as of 23:30, 4 November 2018
The productisation of services describes either the evolution of a service to include a product, or a service that becomes standardised to a degree where it is marketed as a product.
For example in logistics, transport contracts can be so well defined that they turn into a service that is effectively sold as a product.
