View source for Market environment matrix

(MEM).  


''Strategic analysis''.


The market environment matrix is a method of classifying markets based on the dynamics of competition. 


Markets are characterised by two dimensions: 
#The number of ways to achieve competitive advantage, and 
#The potential size of competitive advantage.
 

Plotted as a Market Environment Matrix, this results in four main classes: 
#Fragmented 
#Specialised 
#Stalemate 
#Volume 


== See also ==
* [[Strategic analysis]]