Buyer-centric: Difference between revisions

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imported>Doug Williamson
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2.  
2. ''Marketing.''


Marketing and sales strategies targeting buyers.
Marketing and sales strategies targeting buyers.
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==See also==
==See also==
* [[5Ps of marketing]]
* [[Anchor party]]
* [[Anchor party]]
[[Category:The_business_context]]

Latest revision as of 23:22, 28 June 2021

1. Supply chain finance

The origination of a supply chain transaction through a relationship with a buyer.

In this context, the buyer is also sometimes referred to as the anchor party.


2. Marketing.

Marketing and sales strategies targeting buyers.


See also