Product Market Matrix and Profit: Difference between pages

Revision as of 12:00, 21 August 2013

1.

Accounting.

A surplus arising from the appropriate matching of revenues with expenditure.

2.

More generally any surplus, gain or net benefit arising.

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-(PMM). An analysis model which identifies business growth opportunities and proposals according to product type (New or Existing) and also according to market type (New or Existing).
+.
-Thus producing a 2 x 2 matrix.
+''Accounting.''
+A surplus arising from the appropriate matching of revenues with expenditure.
-A refinement of the model additionally identifies Related products and markets - intermediate between New and Existing.  Thus producing a more detailed 3 x 3 matrix.
+.
-Also known as the Product Market Growth Matrix or the Ansoff Matrix, after its originator Dr Igor Ansoff.
+More generally any surplus, gain or net benefit arising.
 == See also ==
-* [[Boston Matrix]]
+* [[Attributable profit]]
-* [[PMM]]
+* [[Business]]
-* [[Porter]]
+* [[Gross profit]]
-* [[Strategic analysis]]
+* [[Loss]]
+* [[Profit and Loss account]]
+* [[Profit and Loss reserve]]
+* [[Profit margin]]
+* [[Profitability]]
+* [[Unrealised profit]]