Product Market Matrix and Profit: Difference between pages

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(PMM). An analysis model which identifies business growth opportunities and proposals according to product type (New or Existing) and also according to market type (New or Existing).
1.  


Thus producing a 2 x 2 matrix.
''Accounting.''


A surplus arising from the appropriate matching of revenues with expenditure.


A refinement of the model additionally identifies Related products and markets - intermediate between New and Existing.  Thus producing a more detailed 3 x 3 matrix.


2.


Also known as the Product Market Growth Matrix or the Ansoff Matrix, after its originator Dr Igor Ansoff.
More generally any surplus, gain or net benefit arising.




== See also ==
== See also ==
* [[Boston Matrix]]
* [[Attributable profit]]
* [[PMM]]
* [[Business]]
* [[Porter]]
* [[Gross profit]]
* [[Strategic analysis]]
* [[Loss]]
* [[Not-for-profit]]
* [[Profit and Loss account]]
* [[Profit and Loss reserve]]
* [[Profit margin]]
* [[Profitability]]
* [[Unrealised profit]]

Revision as of 10:40, 1 September 2014

1.

Accounting.

A surplus arising from the appropriate matching of revenues with expenditure.


2.

More generally any surplus, gain or net benefit arising.


See also