Puff and Reputational risk: Difference between pages

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imported>Doug Williamson
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''Contract law.''  
1. ''Risk identification and management.''
The law distinguishes between a reliable claim that induces a person to enter into a contract and 'mere puff', which does not. 


It is regarded as being no more than the salesperson's harmless praise of their product.
The risk of adverse consequences arising from a worsening of the reputation of a business.


For example, as a result of adverse publicity.




== See also ==
2. ''Costs.''


* [[Contract]]
The risk of incurring costs, or limiting the flexibility of commercial actions, because of the need to protect the reputation of the business from damage.
* [[Term]]
* [[Condition]]


[[Category:Compliance_and_audit]]
 
 
==See also==
*[[Compliance risk]]
*[[Ethics]]
* [[Financial risk]]
*[[Franchise viability risk]]
*[[Media risk]]
*[[Operational risk]]
*[[Run]]
*[[Sustainability]]
*[[Working capital management]]
 
[[Category:Financial_risk_management]]

Revision as of 14:45, 8 April 2021

1. Risk identification and management.

The risk of adverse consequences arising from a worsening of the reputation of a business.

For example, as a result of adverse publicity.


2. Costs.

The risk of incurring costs, or limiting the flexibility of commercial actions, because of the need to protect the reputation of the business from damage.


See also