Self-investment bias is an unconscious social bias.
It leads to the unwarranted continuation of support for projects that we have been seen to support in the past.
Self-investment bias is closely related to choice supporting bias.
- "When we have shown support for an idea, project or person, we can be reluctant to call a halt to that support.
- We can continue support or investment, long after logic suggests we call a halt."
- The Treasurer magazine, December 2018 / January 2019, p41 - Dr Pete Jones, Chartered Psychologist.