MX and Pain point: Difference between pages
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'' | 1. ''Marketing - sales.'' | ||
In sales and marketing, pain points are specific and significant problems suffered by a customer, or a prospective customer. | |||
Especially any problem that might motivate a customer to buy goods or services, to solve the problem. | |||
2. ''Organisations.'' | |||
More broadly, any problem significant enough to motivate action. | |||
= | |||
:<span style="color:#4B0082">'''''Technology dedicated to pain points'''''</span> | |||
:"... there are high levels of expectation among [survey] respondents that coming investment in emerging technologies will be dedicated to an array of treasury pain points..." | |||
:''The Treasurer magazine, Issue 4, November 2021, p11 - Citi Treasury Survey - the Treasurer's Wiki - Emerging technologies.'' | |||
== | == See also == | ||
*[ | * [[Digital technology]] | ||
* [[Digitalisation]] | |||
* [[Emerging technologies]] | |||
* [[Fintech]] | |||
[[Category:The_business_context]] | [[Category:The_business_context]] | ||
[[Category:Identify_and_assess_risks]] | [[Category:Identify_and_assess_risks]] | ||
| Line 25: | Line 29: | ||
[[Category:Risk_frameworks]] | [[Category:Risk_frameworks]] | ||
[[Category:Risk_reporting]] | [[Category:Risk_reporting]] | ||
[[Category:Technology]] | [[Category:Technology]] | ||
Latest revision as of 16:24, 30 November 2021
1. Marketing - sales.
In sales and marketing, pain points are specific and significant problems suffered by a customer, or a prospective customer.
Especially any problem that might motivate a customer to buy goods or services, to solve the problem.
2. Organisations.
More broadly, any problem significant enough to motivate action.
- Technology dedicated to pain points
- "... there are high levels of expectation among [survey] respondents that coming investment in emerging technologies will be dedicated to an array of treasury pain points..."
- The Treasurer magazine, Issue 4, November 2021, p11 - Citi Treasury Survey - the Treasurer's Wiki - Emerging technologies.
