Pain point

1. Marketing - sales.

In sales and marketing, pain points are specific and significant problems suffered by a customer, or a prospective customer.

Especially any problem that might motivate a customer to buy goods or services, to solve the problem.

2. Organisations.

More broadly, any problem that is significant enough to motivate action.

Technology dedicated to pain points

"... there are high levels of expectation among [survey] respondents that coming investment in emerging technologies will be dedicated to an array of treasury pain points..."

The Treasurer magazine, Issue 4, November 2021, p11 - Citi Treasury Survey - the Treasurer's Wiki - Emerging technologies.

See also

• Digital technology
• Digitalisation
• Emerging technologies
• Fintech