Affinity bias

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Revision as of 17:22, 27 April 2022 by imported>Doug Williamson (Remove surplus link.)
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Cognitive bias.

Affinity bias is an unconscious social bias.

Affinity bias leads people to favour other people from groups for whom they have developed more positive associations, including groups to which they belong themselves.


Affinity bias may be expressed in a wide range of contexts including recruiting, work allocation, performance management and informal networks.


See also