Homo economicus

Economics - game theory.

A simplified model of human behaviour and decision-making as self-interested, profit-maximising and relatively free from cognitive biases.

This combination of preferences and behaviours is known as 'rational' in classical economics.

See also

• Behavioural economics
• Classical economics
• Cognitive bias
• Efficient market hypothesis
• Game theory
• Irrational
• Profit maximisation
• Rational
• Risk
• Risk averse
• Risk premium