View source for Self-investment bias

''Cognitive bias''.

Self-investment bias is an unconscious social bias.

It leads to the unwarranted continuation of support for projects that we have been seen to support in the past.

Self-investment bias is closely related to choice supporting bias.


<span style="color:#4B0082">'''''Ignoring logic'''''</span>

:"When we have shown support for an idea, project or person, we can be reluctant to call a halt to that support.

:We can continue support or investment, long after logic suggests we call a halt."

:''The Treasurer magazine, December 2018 / January 2019, p41 - Dr Pete Jones, Chartered Psychologist.''



== See also ==
* [[Affinity bias]]
* [[Bandwagon bias]]
* [[Behavioural economics]]
* [[Choice supporting bias]]
* [[Cognitive bias]]
* [[Confirmation bias]]
* [[Diversity]]
* [[Dunning-Kruger effect]]
* [[Emotional intelligence]]
* [[Impostor syndrome]]
* [[Objectivity]]
* [[Optimism bias]]
* [[Reactance bias]]
* [[Social bias]]
* [[Source bias]]
* [[Sunk cost fallacy]]

[[Category:Working_effectively_with_others]]
[[Category:Compliance_and_audit]]
[[Category:Ethics]]