Detractor

1. Marketing - net promoter scoring.

A customer that is dissatisfied with a particular product or service.

For example, an unhappy customer who gives a poor rating in net promoter scoring.

2. Policy - development - reputational risk.

More broadly, an individual or organisation that expresses negative views about existing structures or proposals for change.

See also

• Agent
• Consumer
• Demand
• Development
• Market
• Marketing
• Net promoter score
• Penetration
• Policy
• Promotion
• Reputational risk
• Retail
• Supply
• Wholesale