Share of wallet: Difference between revisions
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imported>Doug Williamson (Create page. Source: JD Power and ACT AwardCMF: http://www.jdpower.com/sites/default/files/DeepShareofWallet%20JDP%20Insights_full.pdf) |
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Revision as of 19:06, 2 September 2017
The proportion of a customer's total business which is serviced by a given provider.
For example, the proportion of the total profitable banking services used by a given corporate customer, provided by a particular bank.
