Buyer-centric: Difference between revisions
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imported>Doug Williamson (Amend first definition.) |
imported>Doug Williamson (Classify page.) |
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2. | 2. ''Marketing.'' | ||
Marketing and sales strategies targeting buyers. | Marketing and sales strategies targeting buyers. | ||
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==See also== | ==See also== | ||
* [[5Ps of marketing]] | |||
* [[Anchor party]] | * [[Anchor party]] | ||
[[Category:The_business_context]] | |||
Latest revision as of 23:22, 28 June 2021
1. Supply chain finance
The origination of a supply chain transaction through a relationship with a buyer.
In this context, the buyer is also sometimes referred to as the anchor party.
2. Marketing.
Marketing and sales strategies targeting buyers.
