Brand: Difference between revisions
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imported>Doug Williamson (Layout.) |
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1. ''Marketing''. | 1. ''Marketing''. | ||
A name and associated symbols used to | A name and associated symbols used to distinguish a product, service, or a range of products or services. | ||
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* [[Patent]] | * [[Patent]] | ||
* [[Personal brand]] | * [[Personal brand]] | ||
* [[Reputational risk]] | |||
* [[Trademark]] | * [[Trademark]] | ||
Latest revision as of 04:09, 17 January 2022
1. Marketing.
A name and associated symbols used to distinguish a product, service, or a range of products or services.
2. Corporate strategy.
More broadly, the perception of an organisation and its products or services.
Particularly in the minds of clients, customers, and potential clients and customers.