Detractor: Difference between revisions
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* [[Consumer]] | * [[Consumer]] | ||
* [[Demand]] | * [[Demand]] | ||
* [[Development]] | * [[Development]] | ||
* [[Market ]] | * [[Market ]] |
Latest revision as of 22:48, 18 August 2024
1. Marketing - net promoter scoring.
A customer that is dissatisfied with a particular product or service.
For example, an unhappy customer who gives a poor rating in net promoter scoring.
2. Policy - development - reputational risk.
More broadly, an individual or organisation that expresses negative views about existing structures or proposals for change.