Pure play

From ACT Wiki
Revision as of 02:50, 7 November 2024 by Doug (talk | contribs) (Add link.)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigationJump to search

Business strategy.

A pure play business is one that specialises in a particular product or service, platform, or both.

For example, an e-commerce retailer that operates only through the internet.


Sometimes written pureplay.


See also