Reputational risk

1. Risk identification and management.

The risk of adverse consequences arising from a worsening of the reputation of a business.

For example, as a result of adverse publicity.

2. Costs.

The risk of incurring costs, or limiting the flexibility of commercial actions, because of the need to protect the reputation of the business from damage.

See also

• Compliance risk
• Ethics
• Financial risk
• Franchise viability risk
• Media risk
• Operational risk
• Run
• Sustainability
• Working capital management