Brand

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Revision as of 23:05, 14 March 2021 by imported>Doug Williamson (Create page. Sources: Oxford English Dictionary, Emotive Brand.com webapge https://www.emotivebrand.com/defining-brand/)
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1. Marketing.

A name and associated symbols used to disinguish a product, service, or a range of products or services.


2. Corporate strategy.

More broadly, the perception of an organisation and its products or services.

Particularly in the minds of clients, customers and potential clients and customers.


See also

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