Pipeline risk
From ACT Wiki
Pipeline risk is a form of interest rate risk for a financial institution.
It arises from making advertisements for fixed interest rate products, for example mortgage loans or deposits.
Whilst neither the financial institution nor the customer is contractually committed, the financial institution may consider its advertisement to be binding for reputational or other reasons.
The financial institution therefore has an interest rate exposure for the - as yet unknown - takeup of its advertised fixed interest rate product.