Brand

1. Marketing.

A name and associated symbols used to distinguish a product, service, or a range of products or services.

2. Corporate strategy.

More broadly, the perception of an organisation and its products or services.

Particularly in the minds of clients, customers, and potential clients and customers.

See also

• Assets
• Goodwill
• Intangible assets
• Intellectual property
• Patent
• Personal brand
• Reputational risk
• Trademark