5Ps of marketing
From ACT Wiki
Marketing and market analysis.
The 5Ps of marketing are a framework comprising:
- Product
- Price
- Promotion
- Place and
- People
Also known as the marketing mix.
See also
- 24/7
- Capital market
- Cash market
- Commodity
- Debt capital market (DCM)
- Deep market
- Demand
- Differentiation
- Efficient market
- Efficient market hypothesis (EMH)
- Emerging market
- Equity market
- Financial markets
- Free market
- Liquid market
- Market
- Market environment matrix (MEM)
- Market maker
- Market mechanism
- Market price
- Market risk
- Market taker
- Market value
- MiFID
- Money market
- Off-market
- Primary market
- Product Market Matrix (PMM)
- Regulated market
- Retail
- Secondary market
- Single Market
- Spot market
- Supply
- Wholesale
