imported>Doug Williamson |
imported>Doug Williamson |
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| ''Information technology - financial services - embedded finance.'' | | 1. ''Information technology - artificial intelligence.'' |
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| Hyper-personalisation is the use of technology including data analytics, artificial intelligence and automation to create highly customised service offerings to new and existing customers.
| | Machine learning. |
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| :<span style="color:#4B0082">'''''Businesses will provide vastly superior customer experiences'''''</span>
| | 2. ''Risk management - anti money laundering.'' |
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| :"The reason embedded finance is going to be so successful – it is predicted to be worth $3.5 trillion by 2030 – is because of the personalisation options available.
| | Money laundering. |
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| :Businesses can behave like hyper-specific challenger banks and target communities that share a passion, interest or career, but they can go further than that.
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| :They can target individual members of their own customer-communities.
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| :Think how Google monetises search and social media monetises relationships.
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| :Businesses will soon be doing the same thing, but with spending data.
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| :For example, if you purchase a flight or a hotel, chances are you’ll also be in the market for travel insurance, holiday money, budgeting tools and everything else involved in a trip abroad.
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| :Businesses can offer these options right at the point of need, triggered by specific purchases, emerging spending patterns or even
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| geolocation.
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| :This hyper-personalisation offers a vastly superior level of customer experience and I’m certain it will soon become the standard."
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| :''The Treasurer - 2022 Issue 3 - p33 - Philipp Buschmann, co-founder & CEO, AAZZUR.''
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| == See also == | | == See also == |
| *[[Analytics]] | | * [[Anti money laundering]] |
| *[[Artificial intelligence]] (AI) | | * [[5AMLD]] |
| *[[Bank]] | | * [[Artificial intelligence]] |
| *[[Banking as a service]]
| | * [[Fourth industrial revolution]] |
| *[[Budget]]
| | * [[Know-your-customer]] |
| *[[Buy Now Pay Later]] (BNPL)
| | * [[Machine learning]] |
| *[[Cambridge Centre for Alternative Finance]]
| | * [[Robotic process automation]] |
| *[[CEO]]
| | * [[Robotics]] |
| *[[Challenger bank]]
| | * [[Software robot]] |
| *[[Data ]]
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| *[[Disruptor]]
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| *[[Embedded finance]]
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| *[[Financial services]]
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| *[[Fintech]]
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| *[[Friction]]
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| *[[Information technology]]
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| *[[Insurance]]
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| *[[Interoperability]] | |
| *[[Open banking]] | |
| *[[Open banking APIs]] | |
| *[[Robotic process automation]] (RPA) | |
| *[[Standard]] | |
| *[[Tailor]] | |
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| | [[Category:Accounting,_tax_and_regulation]] |
| [[Category:The_business_context]] | | [[Category:The_business_context]] |
| [[Category:Identify_and_assess_risks]]
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| [[Category:Manage_risks]]
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| [[Category:Risk_frameworks]]
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| [[Category:Risk_reporting]]
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| [[Category:Cash_management]] | | [[Category:Cash_management]] |
| [[Category:Financial_products_and_markets]] | | [[Category:Financial_products_and_markets]] |
| [[Category:Liquidity_management]] | | [[Category:Liquidity_management]] |
| [[Category:Technology]] | | [[Category:Technology]] |
