Attention economy: Difference between revisions
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imported>Doug Williamson (Create page. Sources: Encyclopedia.com https://www.encyclopedia.com/economics/encyclopedias-almanacs-transcripts-and-maps/attention-economy; NNG webpage https://www.nngroup.com/articles/attention-economy/) |
imported>Doug Williamson (Remove excess wording.) |
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A perspective on the economy and marketing that the most important scarce resource, especially online, is users' attention | A perspective on the economy and marketing that the most important scarce resource, especially online, is users' attention. | ||
Leading to efforts to maximise users' attention and time spent on particular websites or web pages. | Leading to efforts to maximise users' attention and time spent on particular websites or web pages. | ||
Latest revision as of 09:09, 31 December 2020
1.
A perspective on the economy and marketing that the most important scarce resource, especially online, is users' attention.
Leading to efforts to maximise users' attention and time spent on particular websites or web pages.
Reflected in the provision of 'free' resources and services, paid for by the users' attention and the information gatherered about the users' habits and potential purchases.
2.
From a personal perspective, the prudent management of limited available attention, mindful - among other things - of advertisers' efforts to divert and hold individuals' attention.
