Behavioural economics

Economic analysis which takes explicit account of the social, emotional and psychological drivers of economic activity, including behaviours deemed to be 'irrational' under more traditional economic theories.

The insights of behavioural economics into 'irrational' decision making in the economy may provide a theoretical basis for some types of technical analysis and forecasting of market prices.

See also

• Agency
• Irrational
• Technical analysis
• Fractal markets hypothesis
• Dunning-Kruger effect
• Impostor syndrome