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1. ''Marketing''.  
1. ''Marketing''.  


A name and associated symbols used to disinguish a product, service, or a range of products or services.
A name and associated symbols used to distinguish a product, service, or a range of products or services.





Revision as of 14:50, 17 March 2021

1. Marketing.

A name and associated symbols used to distinguish a product, service, or a range of products or services.


2. Corporate strategy.

More broadly, the perception of an organisation and its products or services.

Particularly in the minds of clients, customers, and potential clients and customers.


See also