Multi-channel strategy: Difference between revisions
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imported>Doug Williamson (Create page. Source: Search sales force webpage http://searchsalesforce.techtarget.com/definition/multichannel-marketing) |
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Revision as of 10:35, 9 September 2017
Business strategy
A sales strategy which provides multiple different ways for customers to buy goods and services.
Ways, or 'channels', might include the Internet, traditional retail stores, promotional events, 'pop up' retail locations, word of mouth and many others.