Pain point: Difference between revisions

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1.  ''Marketing - sales.''
1.  ''Marketing - sales.''


In sales and marketing, pain points are specific and significant problems suffered by a customer, or prospective customer.
In sales and marketing, pain points are specific and significant problems suffered by a customer, or a prospective customer.


Especially any problem that might motivate a customer to buy goods or services to solve their problem.
Especially any problem that might motivate a customer to buy goods or services, to solve the problem.




2.  ''Organisations.''
2.  ''Organisations.''


More broadly, any problem that is significant enough to have the potential to motivate action.
More broadly, any problem significant enough to motivate action.




:<span style="color:#4B0082">'''''Emerging technologies dedicated to pain points'''''</span>
:<span style="color:#4B0082">'''''Technology dedicated to pain points'''''</span>


:"... there are high levels of expectation among [survey] respondents that coming investment in emerging technologies will be dedicated to an array of treasury pain points..."
:"... there are high levels of expectation among [survey] respondents that coming investment in emerging technologies will be dedicated to an array of treasury pain points..."


:''The Treasurer magazine, Issue 4, November 2021, p11 - Citi Treasury Survey.''
:''The Treasurer magazine, Issue 4, November 2021, p11 - Citi Treasury Survey - the Treasurer's Wiki - Emerging technologies.''





Latest revision as of 16:24, 30 November 2021

1. Marketing - sales.

In sales and marketing, pain points are specific and significant problems suffered by a customer, or a prospective customer.

Especially any problem that might motivate a customer to buy goods or services, to solve the problem.


2. Organisations.

More broadly, any problem significant enough to motivate action.


Technology dedicated to pain points
"... there are high levels of expectation among [survey] respondents that coming investment in emerging technologies will be dedicated to an array of treasury pain points..."
The Treasurer magazine, Issue 4, November 2021, p11 - Citi Treasury Survey - the Treasurer's Wiki - Emerging technologies.


See also