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''Law''.   
''Law''.   
A common law tort which can be used to enforce unregistered trademark rights.  
A common law tort which can be used to enforce unregistered trademark rights.  
In essence, the action is designed to prevent others from trading on the reputation or goodwill of an existing trademark or brand.
In essence, the action is designed to prevent others from trading on the reputation or goodwill of an existing trademark or brand.


== See also ==
== See also ==
* [[Brand]]
* [[Tort]]
* [[Tort]]
* [[Trademark]]
* [[Trademark]]


[[Category:Compliance_and_audit]]

Latest revision as of 22:32, 14 March 2021

Law.

A common law tort which can be used to enforce unregistered trademark rights.

In essence, the action is designed to prevent others from trading on the reputation or goodwill of an existing trademark or brand.


See also