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A strategy of seeking to create value by adding services to products, or replacing a product with a service.

Selling maintenance contracts for capital goods is an example of a service being added to a product.

Contracting tyres by the kilometre to haulage companies instead of selling them outright is an example of a service replacing a product.

The potential benefits of servitisation include reducing waste, and more closely aligning the interests of users and providers/producers in the economy.

See also