Share of wallet

From ACT Wiki
Revision as of 20:08, 9 September 2017 by imported>Doug Williamson (Update 'used' to 'purchased'.)
Jump to navigationJump to search

The proportion of a customer's total business which is serviced by a given provider.

For example, the proportion of the total profitable banking services purchased by a given corporate customer, provided by a particular bank.


See also