Market environment matrix

(MEM). Strategic analysis. The market environment matrix is a method of classifying markets based on the dynamics of competition. Markets are characterised by two dimensions:

1. The number of ways to achieve competitive advantage, and 2. The potential size of competitive advantage.

Plotted as a Market Environment Matrix, this results in four main classes:

1. Fragmented 2. Specialised 3. Stalemate 4. Volume

See also

• Strategic analysis