Strategic analysis

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The systematic review and planning of an organisation's longer term objectives and the means of realising those objectives.

Strategic analysis tools include:

  1. Environmental impact matrix, often referred to as PEST analysis
  2. Market life cycle
  3. Market environment matrix
  4. Porter's Five Forces
  5. Value chain analysis
  6. Boston matrix
  7. Ansoff's product-market matrix
  8. SWOT analysis

See also