Product Market Matrix and Product life cycle: Difference between pages

Revision as of 18:34, 8 April 2018

Strategic analysis.

Life cycle analysis, or the stage of a particular product in the cycle.

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-(PMM).
+''Strategic analysis''.
-An analysis model which identifies business growth opportunities and proposals according to product type (New or Existing) and also according to market type (New or Existing).
+Life cycle analysis, or the stage of a particular product in the cycle.
-Thus producing a 2 x 2 matrix.
-A refinement of the model additionally identifies Related products and markets - intermediate between New and Existing.
-Thus producing a more detailed 3 x 3 matrix.
-''Also known as the Product Market Growth Matrix or the Ansoff Matrix, after its originator Dr Igor Ansoff.''
 == See also ==
-* [[Boston Matrix]]
+* [[Life cycle]]
-* [[Porter]]
-* [[Product]]
 * [[Strategic analysis]]
-[[Category:The_business_context]]
-[[Category:Financial_products_and_markets]]