Affinity bias

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Revision as of 10:55, 12 December 2018 by imported>Doug Williamson (Categorise.)
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Cognitive bias.

Affinity bias is an unconscious bias leading people to favour other people from groups for whom they have developed more positive associations, including groups to which they belong themselves.

It may be expressed in a wide range of contexts including recruiting, work allocation, performance management and informal networks.


See also