Self-investment bias

Cognitive bias.

Self-investment bias is an unconscious social bias.

It leads to the unwarranted continuation of support for projects that we have been seen to support in the past.

Self-investment bias is closely related to choice supporting bias.

Ignoring logic

"When we have shown support for an idea, project or person, we can be reluctant to call a halt to that support.

We can continue support or investment, long after logic suggests we call a halt."

The Treasurer magazine, December 2018 / January 2019, p41 - Dr Pete Jones, Chartered Psychologist.

See also

• Affinity bias
• Bandwagon bias
• Behavioural economics
• Choice supporting bias
• Cognitive bias
• Confirmation bias
• Diversity
• Dunning-Kruger effect
• Emotional intelligence
• Impostor syndrome
• Objectivity
• Optimism bias
• Reactance bias
• Social bias
• Source bias
• Sunk cost fallacy