Cognitive bias

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Working effectively with others.

Cognitive biases are distortions in daily-decision making processes.

Cognitive biases include a number of social biases, for example affinity bias.


Cognitive bias is more likely in situations where one or more of the following is present:

  • Lack of information
  • Ambiguous information
  • Too much information, leading to cognitive overload
  • Being required to make decisions quickly
  • Being reliant on flawed memory


See also