5Ps of marketing

Marketing and market analysis.

(5Ps).

The 5Ps of marketing are a framework comprising:

• Product
• Price
• Promotion
• Place and
• People

Also known as the marketing mix.

See also

• 24/7
• 5Ps
• Capital market
• Cash market
• Commodity
• Debt capital market (DCM)
• Deep market
• Demand
• Differentiation
• Efficient market
• Efficient market hypothesis (EMH)
• Emerging market
• Equity market
• Financial markets
• Free market
• Liquid market
• Market
• Market environment matrix (MEM)
• Market maker
• Market mechanism
• Market price
• Market risk
• Market taker
• Market value
• MiFID
• Money market
• Off-market
• Penetration
• Primary market
• Product Market Matrix (PMM)
• Regulated market
• Retail
• Secondary market
• Single Market
• Spot market
• Supply
• Wholesale