Affinity bias

Cognitive bias.

Affinity bias is an unconscious bias leading people to favour other people from groups for whom they have developed more positive associations, including groups to which they belong themselves.

It may be expressed in a wide range of contexts including recruiting, work allocation, performance management and informal networks.

See also

• Behavioural economics
• Diversity
• Dunning-Kruger effect
• Emotional intelligence
• Impostor syndrome
• Objectivity