Loans penetration

Strategy - marketing - market analysis - loans.

The penetration of a market for loans.

Loans penetration in a country or region is generally measured as the value of outstanding loans divided by Gross Domestic Product (GDP).

When the penetration measure is calculated in this way, the it can exceed 100%.

See also

• Emerging market
• Financial markets
• 5Ps of marketing
• Free market
• Gross domestic product (GDP)
• Liquid market
• Loan
• Market
• Market environment matrix (MEM)
• Metric
• Penetration
• Product Market Matrix (PMM)