Market environment matrix: Difference between revisions

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''Strategic analysis''.
(MEM).   
(MEM).   


''Strategic analysis''.
The market environment matrix is a method of classifying markets based on the dynamics of competition.  


The market environment matrix is a method of classifying markets based on the dynamics of competition.


Markets are characterised by two dimensions:  
Markets are characterised by two dimensions:  
#The number of ways to achieve competitive advantage, and
#The potential size of competitive advantage.
   
   
1. The number of ways to achieve competitive advantage, and


2. The potential size of competitive advantage.
Plotted as a Market Environment Matrix, this results in four main classes:  
Plotted as a Market Environment Matrix, this results in four main classes:  
#Fragmented  
#Fragmented  
#Specialised  
#Specialised  
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== See also ==
== See also ==
* [[Strategic analysis]]
* [[Strategic analysis]]
[[Category:The_business_context]]

Latest revision as of 07:20, 29 June 2022

Strategic analysis.

(MEM).

The market environment matrix is a method of classifying markets based on the dynamics of competition.


Markets are characterised by two dimensions:

  1. The number of ways to achieve competitive advantage, and
  2. The potential size of competitive advantage.


Plotted as a Market Environment Matrix, this results in four main classes:

  1. Fragmented
  2. Specialised
  3. Stalemate
  4. Volume


See also