Market environment matrix: Difference between revisions
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''Strategic analysis''. | |||
(MEM). | (MEM). | ||
The market environment matrix is a method of classifying markets based on the dynamics of competition. | |||
Markets are characterised by two dimensions: | Markets are characterised by two dimensions: | ||
#The number of ways to achieve competitive advantage, and | |||
#The potential size of competitive advantage. | |||
Plotted as a Market Environment Matrix, this results in four main classes: | Plotted as a Market Environment Matrix, this results in four main classes: | ||
#Fragmented | #Fragmented | ||
#Specialised | #Specialised | ||
| Line 22: | Line 20: | ||
== See also == | == See also == | ||
* [[Strategic analysis]] | * [[Strategic analysis]] | ||
[[Category:The_business_context]] | |||
Latest revision as of 07:20, 29 June 2022
Strategic analysis.
(MEM).
The market environment matrix is a method of classifying markets based on the dynamics of competition.
Markets are characterised by two dimensions:
- The number of ways to achieve competitive advantage, and
- The potential size of competitive advantage.
Plotted as a Market Environment Matrix, this results in four main classes:
- Fragmented
- Specialised
- Stalemate
- Volume
