Market environment matrix

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(MEM). Strategic analysis. The market environment matrix is a method of classifying markets based on the dynamics of competition. Markets are characterised by two dimensions:

1. The number of ways to achieve competitive advantage, and 2. The potential size of competitive advantage.

Plotted as a Market Environment Matrix, this results in four main classes:

1. Fragmented 2. Specialised 3. Stalemate 4. Volume

See also


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